Contagious: Why Things Catch On, is the full title. It talks about characteristics of things that become popular. He talks about a blender that was so powerful could bust up marbles, golf balls, etc but was unknown until was able to get videos out showing these things. It goes of different things to consider and think about for products and ads. I thought a lot of good more practical advice but wasn't really something that interested me overall.
There are 3 or 4 WL for the book so I will get it mailed off at some point probably soon.
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